SYSTEM SAVED ME PODCAST
Episode 052: Laci McKinney- Getting Sponsorships for Your Events
This episode is brought to you by The Kolada Group.
Today, I’m talking about getting sponsorships and planning successfully for your events.
My guest is Laci McKinney, who founded The People’s Voice PR Agency.
- (:31) Intro – Systems Saved Me Summit
- (1:21) Meeting Laci
- (3:03) Blank slate
- (4:27) Where it starts
- (5:24) The event planning process
- (6:55) Budget talk
- (7:46) Marketing
- (9:40) Event planning takes time!
- (10:21) Getting people to buy in… early
- (12:08) Utilize event participants
- (14:09) Sponsorships
- (18:31) Additional advice
- (22:00) Attendee perspective
- (22:48) Tools/software
- (24:14) Best financial investment
- (25:13) Worst financial investment
- (27:11) Finding Laci
QUOTE OF THE EPISODE:
“If you’re not visible, then you’re not going to get anyone coming to the event.” – Laci
“Think of it as a collaboration more than a sponsorship… Make it mutually beneficial” – Laci
OBSESSED WITH THE ART OF STORYTELLING, COMPELLING COLLABORATIONS AND WORKING BEYOND YOUR LIMITS. Laci McKinney, a Texas native – a true city girl, started consulting as a PR freelancer in 2013 after working in municipal government where she spent a tremendous part of her efforts supporting community engagement and fostering relationships. She has a true passion for providing an exceptional customer experience. After operating under her name as a PR expert for several years, The People’s Voice PR Agency was founded in August 2016. Fast forwarding to today, she finds herself following the same path in her 9 to 5 with The People’s Voice PR Agency, focusing on the people of the brand and telling their stories to form loyal connections. “My job is to support your vision. I am a problem solver that works in relationship building to multiply your reach and leverage your voice. A passion of mine is to change the way solopreneurs and multilevel organizations communicate. We aim to multiply the quality of solopreneur services and voice them as the missing links of society’s wants and needs. My outcome, to create an open environment where solopreneurs and multilevel organizations problem solve as one.”
WHERE TO FIND HER:
Jordan is the head honcho at The Kolada Group. Her business love language is efficiency and she’s boss at organizing everything. Strengths Finder: Focus, Discipline, Responsibility, Futuristic, Maximizer